So, was there a class on flirting that I missed when I was younger? It seemed like everyone else already knew how to do it and get into relationships. And whenever I tried to get advice, all I heard was “learn to flirt” with no explanation.
Today I have both a long answer and short answer for you. The long answer is quite technical and scientific…but it’s also a great read so I’d recommend checking it out when you got a sec.
And for the short answer—
I’m going to do something I don’t usually do and recommend a specific flirting technique that you can use today from former-pickup-artist Mark Manson’s book Models called “cold reading”.
Now, I have A LOT of contempt for PUA and it’s not something I would typically touch with a 10-foot pole. It’s also been scientifically proven that everyone’s flirting style is also different, so recommending a specific flirting technique for everyone—especially one from the world of PUA—seems like a weird thing for me to do.
So, what gives?
I’ve previously written that dating advice which appears independently in multiple places—especially outside of the realm of dating advice—is generally worth following. Cold reading happens to fit that bill. In the book Never Split the Difference, Chris Voss describes a similar technique he calls “labeling” or “tactical empathy” that he used to negotiate with hostage-takers back when he worked for the FBI.
You might even see this sort of technique in the world of competitive gaming (yes, really) where it’s called a “hard read” or “reading your opponent”. I’ve done it myself in many online competitions.
Seem like something worth knowing? Let’s get into it!


