Ever had an Uber ride was off-the-rails crazy?
I have. It had neon lights, a freaking disco ball, and some sort of weird glasses on the driver’s face that, in hindsight, I sure hope to God wasn’t covering up a lack of sobriety.
At the end of the ride, the driver turned to me and asked “Hey! Did you know I’m also a rapper?’
“No. Really!?” I reply with feigned surprise. Given all the wacky stuff in this guy’s car, the fact that this guy creates rap music was perhaps the least shocking thing that night.
“Yeah! You should check out my channel,” he says and gives me the name of his channel.
“Will do. Thanks!” I reply, stumbling out of this strange car.
(In the words of Stephen Colbert, “Guess which state this happened in? Never mind, it’s Florida.”)
Well, I have to confess that I never did check out that guy’s rap channel. I wanted to, I swear! But as soon as I got to my destination, I went about the rest of my night and the events of that Uber ride fell out of my brain about 30 seconds after I stepped out of the car. I wish I could tell you what it was called so you could check it out for yourself but I’ve totally forgotten what the name of that guy’s channel was.
When that Uber-driver-slash-rapper was telling me about his channel, he made one fatal mistake. Can you guess what it is?
His mistake was that he left the ball in my court.
Of course, I wanted to check out his channel! But once I stepped out of the car, about a thousand other things started vying for my attention and I just totally forgot about it. He could have prompted me to pull up his channel and subscribe to it while I was still in the car. Or, at the very least, he could have written the name of his channel down on a piece of paper and handed it to me.
But he didn’t. He committed what Ramit Sethi calls a “failure of the last mile” and left me to do it on my own. This cost him not just one potential follower (myself), but many potential followers since I could have recommended you the name of his channel if I thought it was any good.
It’s easy to point out how he screwed up by leaving the ball in my court.
How many of us are doing the same thing when it comes to women?
Continue reading Don’t leave the ball in her court